Visitor Enterprise Manager – Balmoral Estate

Eden Scott is delighted to be working with Balmoral Estate & Castle, the Highland home of the Royal Family.

Nestled in the heart of the Scottish Highlands, Balmoral has been the cherished home of the British Royal Family since 1852, offering visitors a unique glimpse into royal life surrounded by breathtaking Highland landscapes.

They welcome visitors with wonderful experiences for all. From a chance to explore the stunning gardens to strolling through the estate grounds and relaxing with a delicious coffee in hand.

With a wide range of experiences they are proud to be a top attraction for locals and visitors to Scotland alike, with opportunities for all ages and abilities. From highly exclusive Interior Tours of the Castle, Land Rover Expedition tours with one of their Rangers, to a round of Golf with friends and space to relax in their onsite restaurant. Visitors can end their day browsing their carefully curated gift shop with a range of exclusive items to take home as a memory of their time at Balmoral.

A rare opportunity to shape the visitor experience at one of Scotland’s most iconic estates has arisen as Balmoral Estate is now seeking an exceptional Visitor Enterprise Manager to lead their vibrant visitor operations and help shape the future of one of Scotland’s most celebrated destinations. This full-time senior role offers an extraordinary blend of leadership, creativity and operational responsibility within a breathtaking environment.

As Visitor Enterprise Manager, you will be the driving force behind all elements of the Balmoral visitor experience. From overseeing the seasonal opening of the grounds, gardens and exhibitions, to managing their diverse visitor enterprises—including retail, catering, ten holiday cottages, safari tours, a 9-hole golf course and three fishing beats on the River Dee.

This is a role for a dynamic, experienced attraction manager who thrives in a varied environment and enjoys working with people, heritage, nature and business operations in equal measure.

What You’ll Lead

• People & Culture: Recruit, train and inspire a seasonal and permanent team to deliver outstanding service across all visitor touchpoints.
• Customer Excellence: Maintain their prestigious Visit Scotland 5-star rating for grounds, gardens and exhibitions, and 4-star rating for holiday cottages.
• Sustainability Leadership: Uphold best practice in sustainable tourism and retain the estate’s Gold Green Tourism status.
• Retail & Catering Performance: Oversee inhouse retail outlets and catering to achieve excellence and deliver strong financial performance.
• Safeguarding: Ensure the highest standards of safeguarding across all visitor areas and activities, embedding safe, responsible and proactive practices throughout the estate.
• Financial Management: Manage and maximise revenue and capital budgets while safeguarding quality standards.
• Creative Development: Produce engaging exhibitions in the Stable Area and Ballroom each year.
• Marketing & Digital: Lead marketing activity, including website development and social media channels, to grow the Balmoral visitor offer.
• Events: Design and deliver an annual events programme and play a key role in the success of RunBalmoral.
• Heritage & Safety: Manage collections and properties under your care, and oversee all Health & Safety and licensing requirements.
• Reporting & Representation: Produce monthly operational reports and represent Balmoral within the local and national tourism community.

What You Bring

• Strong experience within the visitor economy / tourism sector
• Proven leadership in attraction or enterprise management
• Demonstrable expertise in budget management and commercial delivery
• Skilled in project management, organisation and delegation
• HR and people-management experience
• A commitment to delivering exceptional and consistent experiences

Working at Balmoral means becoming part of a unique heritage landscape, a dedicated team, and a visitor experience enjoyed by guests from around the world. This is a rare opportunity to take on a high-impact role that blends tradition, innovation and natural beauty.

This role offers an excellent competitive salary with accommodation and significant company benefits.

Eden Scott is dealing exclusively with Balmoral on this vacancy, so to be considered for this unique opportunity, please submit their CV online and for an informal please call Sally on 07776 662506 or email sally.rae@edenscottt.com

Closing date is Tuesday 31^st March 2026 at 5.00pm