Leading Data Marketing Agency in search of a new Digital Analyst to join the team.
They are looking for a Digital Analytics Implementation Specialist to join our newly formed Marketing Performance and Automation team to manage our Google Tag Manager instance, Digital Analytics Tracking implementations, Data layer and Multichannel data integrations across the group.
Reporting into the Digital Analytics Lead you will be supported by our Analytics, Performance Marketing and Product SMEs.
Manage digital analytics implementation (Google Analytics)
Governance of the Ascential Google Tag Manager instance
Support tracking requirements on both enterprise-wide and in-brand projects
CMP and cookie governance solution maintenance
Help define the tracking roadmap for business partners
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, Experience & Qualifications Required
2+ years’ experience in Digital Analytics implementation
Experience implementing GA360 with GTM is essential
Robust knowledge of GA and GTM best practices
Experience working with data layers and working together with developers to understand the implementation requirements
Able to work on multiple projects at the same time
Some understanding of SPAs (single page applications) and the complications this adds for tracking would be ideal
Experience with app tracking and GA4 would be beneficial
Experience implementing Enhanced Ecommerce is preferred but not expressly required
Big Query experience preferred but training is available
Confident playing an integral role in projects, meetings, and discussions where tracking-specific expertise are required